our story

hi there! my name is noreen and i am the owner and creator of starfish coast. i'm a pediatric nurse, wife to matthew, dog mama to 3 boys (milo, jet & glizzy) and lover of food, penguins, the beach, and starfish. my inspiration for this business came one night when i realized the ultimate dream is to work for myself and have the privilege of creating my own schedule, creating things that bring joy to others, while being able to financially support my family! I have to shout out my husband matty as he helps me tremendously with projects and even running shows by himself when i work weekends. i truly could not do this without him. there are so many ideas i want to bring to life, and i want to thank you for being here and following along on my journey! 

making waves along the coast, one starfish at a time

the story that inspires us is simple, yet speaks volumes:
a person walks along the shoreline, gently tossing washed-up starfish back into the sea. when asked why — there are so many, it hardly seems to matter — they reply, “it mattered to that one.”

here at starfish coast, that story is at the heart of everything we do. we know we can’t do it all— but we believe in the power of small, meaningful efforts. whether it’s sharing coastal-inspired goods, creating things you love, supporting local makers, or simply spreading a little seaside joy, we’re here to make a difference — one wave, one customer, one starfish at a time.